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What to look for in an Autoresponder service
By: David Callan

 

By David Callan In this article I'll go through some of the features and factors of choosing an Autoresponder service. First off you'll want unlimited hits. Autoresponders were designed to process and send large amounts of data easily and quickly, this they do but if you've to pay each time someone requests information from your Autoresponders you'll find it hard to break even, never mind make a profit. This means that choosing a service with unlimited hits is a must. A good Autoresponder service will allow you to view how many times each of your Autoresponders have been requested. This way you'll be able to track your advertising effectiveness. If something works and results in a lot of requests then you can multiply your efforts across the web for more success. Any decent Autoresponder service should allow you to alter all of your Autoresponders unlimited times at no extra charge, this is essential as you'll want to test different sales letters and subject lines. You'll also want to keep visitors up to date with your company. How can you do this if you can't change your Autoresponder? Therefore always be sure that the service you go with lets you change the information often without an additional fee. Your chosen Autoresponder service should allow you to send out messages at specified times. This is vital as research has shown that a prospect usually has to be exposed to a product up to seven times before buying. This will enable your Autoresponder to turn what would have been just one quick visit to your website into seven exposures of your site and indeed your products. Make sure that without a doubt the service you use allows your Autoresponders to be an unlimited text length. It's been proven that long sales letters work just as well if not better than shorter ones, if your Autoresponder only allows you to send a letter of specific length you could be forced to change a winning sales letter, which can affect you profits seriously and nobody wants that. One of the great things that Autoresponders can do is to capture the email addresses of people who've requested information from them. Not all services however will provide you with this information, but you need this because it's vital for following up your original offer and indeed making that initial offer too so always make sure you get access to your Autoresponder logs in order for you to get this information. Finally you've to consider the cost of your Autoresponder service. If you think a service is charging too much then they probably are and you'll want to find another service quick before your profits are gradually washed away. One final note before we end, you may have seen some sites offering free Autoresponders which seem to have most of the above features, however don't be fooled. These services are ad supported meaning that other peoples ads will be put into your Autoresponder leaving you looking very unprofessional. If your company appears unprofessional people are far less likely to buy. It's a fact.

Article by David Callan. David is an Internet marketing professional and webmaster of http://www.akamarketing.com/webmaster-forums/ webmaster forums. Visit his webmaster forums for the latest discussions on search engines, website authoring and Internet marketing related issues and topics.